about – nanodoce

I lead projects, teams and users.

I'm a lead designer who knows how to connect user needs with business goals to lift your project to the next level.

I believe in ideas, and I am deeply committed to the humanity of the creative process. I've worked as a solo designer and head of design; I've worked for big advertising agencies and small design shops. I've worked across difficult and brilliant teams, in-house, as a contractor or managing third parties. I've worked in many fields with many different tools. And I've learned that progress comes from continuous chasing for better solutions.

Consultancy:
I jumped into consulting over 4 years ago to help large corporations manage design teams and bring their ideas to life. My role covers UX, service design, and strategy.

Big Data:
From 2020 to 2015, I guided many financial companies and startups using data to inform business and customer decisions. These projects include AI, AR, VR, IoT or Chatbots.

My landing in London:
I arrived in London in 2009 and started working for large advertising agencies like AKQA, LambieNairn, and Mac Cann, besides a few years working in entertainment at RedBee, building VOD platforms, companion screens and digital experiences.

Visual design:
At this stage, my brain was wired into any visual design: websites, motion graphics, logos, games, or typography. I co-founded Mosi-Mosi, a design shop to provide digital creativity and Second Life experiences agencies. I also co-founded My Chiringuito, a creative network to give brands a voice.

The begining_
I started my career at age 17 illustrating children's books, then I designed physical games until my leap into fashion.

RESUME

BEHANCE

DRIBBBLE

MEDIUM

WHY IF

"I leverage AI to fuel my creative process, explore innovative avenues, and satisfy my curiosity."

Top skills

Product design + Data analysis + UX research + Value proposition + Impact prioritisation + Speed of execution + Test + Iteration + Humour.

Areas interest

AI as a medium, inclusive interfaces and multimodal experiences. The intersection between technology and lifestyle. Business models that reward the planet. Flow management within large cities. The power of change by making and the benefit of going far exploring ideas.

Me, myself & AI

I'm fascinated by the intersection of design and AI. On my daily basis, I use various models that draw from research to generate ideas / I'm part of the Gen AI department at NTT Data / I'm lucky enough to have been part of projects that used AI, ML, AR, or chatbots at the core.

Entrepreneurship & collaborations

Mosi-Mosi, design shop (co-founder) / My chiringuito, brands lab (co-founder) / Cells, design co-op (partner) / Why if, brand consultancy (founder)

Education & volunteering

Design tutor at Elisava, Barcelona / Education mentor at University of Hertfordshire / UX mentoring at UX Design Institute / Business Mentor at Digital Boost

Awards

Best App, Webby Awards: AI-powered Make Up Assistant / The Drum DADI Awards: AI-powered Make Up Assistant / Gold PromaxBDAs (Various) / Bronze Mobile Lion: Walkers'kill count / Silver Cyber Lion: NikeFootball+

Nanodoce

the alter ego behind Fernando Magan.