nanodoce – Products that turn users into experts

I turn opportunities into realities.

For the past 20+ years, I've made, developed and managed ideas for large corporates that wanted to build the following essential parts of their business. I assisted startups in defining their Northstar, capturing consumer attention and generating significant ROI. I helped brands to generate visibility, affection, and value.

Projects under non disclosure agreement, go to showcases to see other projects in more detail

\ 2024. UX and service design

Sky _ Transforming ‘Home Move Booking’ into a user-centered digital experience.

“I really love Fernando’s tenacious approach to his work and his natural curiosity.”

Gemma Ford, Service Design manager at Sky

Sky wanted to digitise the entire home move experience as an omnichannel experience to operate more efficiently, increase digital adoption and grow revenue, something they had been struggling to create for over 12 months internally.

The project required a deep understanding from a business, customer and technology perspective to create a simple digital journey that expanded commercial opportunities and addressed the technical feasibilities across the different systems involved.

Service blueprint that acted as the single source of truth for the ’North Star vision’ and MVP.
Design solutions and validation with real users.
64% reduction in calls to Customer Service and 11% increase in Conversion Rate.

\ 2023. PRODUCT UPLIFT

NHS _ Empowering consultants and surgeons with data-driven insights.

“You managed to tie together the disparate requirements into a fully coherent final product.”

Tom Buckley, Senior analytics developer NHS

The National Consultant Information Program (NCIP) is a cutting-edge online portal designed to empower NHS consultants by providing them with access to their clinical activity and patient outcomes, facilitating quality improvement. The primary objective was to equip doctors with relevant data and seamlessly integrate NCIP with the Model Health System product portfolio.

Through wider holistic approach and strategic enhancements, the National Consultant Information Program has been transformed into a powerful tool for NHS consultants. The new portal empowers doctors with data-driven insights, enabling them to make informed decisions and drive quality improvement in their clinical practice.

\ 2022. Strategy and service design

Jaguar Land Rover _ Turning constraints into opportunities.

“The quality of your work has been exceptional.”

Ana Szeles, Digital Marketing Manager at Jaguar Land Rover Europe

Suppliers to the automotive industry had difficulty finding necessary raw materials, leading to delays in manufacturing and long waiting lines to deliver. JLR wanted to leverage 0km cars as part of the offering to mitigate the impact on delivery. JLR wanted to build an end-to-end buying car experience that included manufactured cars without impacting the experience of buying a luxury car.

The final experience allowed customers to fully customise their options to fuel their desires and influence their purchase decisions by showing the differences between waiting for a new one or buying a similar existing model.

If they chose an available model, the experience ended up in the form of reserving the car online and gathering information like personal details and financial options that will inform the dealer to boost the final sale. The form includes trying car booking, selecting the nearest dealer, transport choices, and fees.

I transitioned from pixel-focused work to the intersection between users and brands. I build connections, shape interactions, and bridge communication gaps between individuals and organizations.

\ 2021. Strategy and product UPLIFT

LSEG _ Reimagining how investors consume news. Innovating the Refinitiv Workspace experience.

London Stock Exchange Group (LSEG) and Refinitiv combined in 2021 to become a leading global financial markets data and infrastructure provider.

To celebrate the merger, LSEG transitioned customers from the previous version of Eikon to the new Workspace platform as a central hub for broad and deep information, from data sets and analytics to trusted news and content.

Beyond improving the existing version, the challenge was to create a long-term strategy no just to stay on top of global market-moving events, news and developments, but tohelp investors assess geopolitical events, execute trades and make quick decisions, all while effectively managing appropriate risk for its clients.

1. Research and analysis about how investors consume news to inform their decisions.
2. Strong vision and roadmap for the next 10 years connecting to other Workspace departments.
3. Inclusion of AI to empower the flows and separate the signal from the noise.

\ 2019. UX and design

Resolute - The evolution of home valuation with data science: Diagnose with data, treat with design.

“Your dedication to finding new ways to improve our product never fails to impress.”

Karol Sudol, Head of Data Science Engineering

Valuation of homes has relied heavily on human judgment, leaving room for error and manipulation.

Resolute assembled a team of data scientists to develop an algorithm capable of accurately valuing properties and analysing the surrounding area to predict investment impact.

Through extensive research and combining data from many sources, the team figured out key metrics that influence value and built a tool able to provide comprehensive insights for informed asset decisions.

95% accurate price of asset prices.
Rapid evaluation and monitoring for assets acquisition.
Increased customer and investor confidence that translated into 20% profits during the first year.

Nanodoce

the alter ego behind Fernando Magan.